Teenage millionaires who got rich all by themselves

Slide 6 of 21: Brennan Agranoff is still in high school but last year he sold over $1 million (£770,000)-worth of custom-designed athletic socks. He is the founder and CEO of HoopSwagg, a start-up he founded when he was just 13 years old.

Brennan Agranoff

Brennan Agranoff is still in high school but last year he sold over $1 million-worth of custom-designed athletic socks. He is the founder and CEO of HoopSwagg, a start-up he founded when he was just 13 years old.
Slide 7 of 21: After noticing that the student athletes in his high school were all splurging on plain white designer socks, Agranoff wondered if they would be willing to shell out for better, more interesting apparel. After six months of research, he managed to persuade his parents to invest, and their $3,000 (£2,300) seed money helped Agranoff launch the business out of the family garage in Oregon.

Brennan Agranoff

After noticing that the student athletes in his high school were all splurging on plain white designer socks, Agranoff wondered if they would be willing to shell out for better, more interesting apparel. After six months of research, he managed to persuade his parents to invest, and their $3,000 seed money helped Agranoff launch the business out of the family garage in Oregon.
HoopSwagg owes much of its success to social media, and today it employs 17 staff as well as Agranoff and his mother. The teenager manages the sock empire single-handedly, and has even taught himself to code so he could manage the website and online shop. To top it all off, he is graduating high school early with plans to grow HoopSwagg to retail in stores and offer more customized products like shoelaces and ties.

                Slide 8 of 21: Adults may not have heard of pre-teen social networking site Miss O & Friends, but it is very popular with American girls aged 8 to 16. Juliette Brindak created the character Miss O and her friends when she was just 10 years old, and her mother Hermine helped her design them. The company was officially launched in 2005 when Brindak was just 13.

Juliette Brindak

Adults may not have heard of pre-teen social networking site Miss O & Friends, but it is very popular with American girls aged 8 to 16. Juliette Brindak created the character Miss O and her friends when she was just 10 years old, and her mother Hermine helped her design them. The company was officially launched in 2005 when Brindak was just 13.

        Slide 9 of 21: Brindak has been the driving force behind the business. Her plan to keep it as a safe, age-appropriate and cool online destination for girls “who’ve outgrown Barbie’s but are not ready for Beyonce” attracted the interest of Procter & Gamble, which remains its biggest investor.

                Juliette Brindak

Brindak has been the driving force behind the business. Her plan to keep it as a safe, age-appropriate and cool online destination for girls “who’ve outgrown Barbies but are not ready for Beyonce” attracted the interest of Procter & Gamble, which remains its biggest investor.
Miss O & Friends has around five million unique monthly visitors and is worth around $15 million, according to Procter & Gamble. Brindak was only 16 when Procter & Gamble got involved, and remains the CEO of the company now, nine years later.



Comments

Post a Comment